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Emergency Reserves For Goal Slack: Interview With Noom’s Former Senior Director Of Product Management Jack Breslauer
As we chat, Jack plays fetch with his dog — it’s a lovely day in New York. He tells me he’s always been interested in designing environments for behavior change, from his start in public policy where he proposed using the traffic light system of food categorization (the green light means healthy, as you’d expect) and tying it to the price of food (healthier food is less expensive, also as you’d expect) to designing for behavior change in a startup he founded to promote screen time limits in the classroom for teens. In this interview, Jack shares some of the many ways he has leveraged behavioral design as a product leader to make products fun, rewarding, and less stressful to use.
Tell me something I don’t know. (Anything!)
The famous industrialist Armand Hammer ended up coincidentally owning a large stake in the baking soda company Arm and Hammer.
Which fiction book would you recommend to product leaders? Why?
Snow Crash by Neil Stephenson or Tomorrow Tomorrow Tomorrow by Gabrielle Zevin. Both are stories about people designing and living in virtual worlds that will resonate with those of us who like to…
