Aim High, But Plan For Slips

Emergency reserve goals help people aim high, but forgive their slips. PHOTO BY SKITTERPHOTO FROM PEXELS

Aim for the stars, they say. Set realistic goals, they say. But which is it? Actually, this is a trick question — according to research in behavioral science, the answer is “both.” Researchers Marissa Sharif and Suzanne Shu find that a different kind of goal, emergency reserve goals, can be more motivating and more likely to lead to success than either hard goals or easy goals. Emergency reserves are the goldilocks of goals, with the high…



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