16 Ways To Promote Handwashing With Behavioral Science

It’s not ‘news’ that handwashing prevents the spread of disease, from the common cold to the novel coronavirus. But it might take a bit of creativity to transform our best intentions to keep our hands clean into the act of regular handwashing. Behavioral scientists weigh in on strategies to do just this. DPA/PICTURE ALLIANCE VIA GETTY IMAGES.

The need for handwashing isn’t new in this time of the novel coronavirus pandemic, but it is more important now than ever that we keep our hands clean to prevent the continued spread of the virus. We all know we should wash our hands regularly in order to achieve this, but intention doesn’t necessarily translate into action. And given the shockingly low historic rate of handwashing in general…